Marketing Gap Calculator

What Is Your Marketing Gap Costing You?

Enter your monthly spend and case numbers. See your projected revenue gap instantly.

Monthly Marketing Spend

SEO / Website

PPC / Google Ads

Local Service Ads

Lead Generation

Social Media / Paid Social

Other Marketing

Intake & Operations

How is your intake handled?

Monthly Intake Cost ($)

Tracked separately — not included in marketing efficiency calculations.

Case Performance

Average Case Value ($)

Use your 12-month average net settlement. This calculator uses that figure to project case value, not collected revenue. Actual results depend on settlement timing and case outcomes.

Cases Signed / Month (12-mo avg)

Max Cases Firm Can Handle / Month

Not sure? A common benchmark is 2 to 3 times your current signed case volume.

Lead Performance (optional)

Total Leads per Month

All inquiries received regardless of quality.

Qualified Leads per Month

Leads that meet your case criteria and are worth pursuing.

Monthly Marketing Spend

Monthly Intake Cost

Total Monthly Spend

Your Estimate

Marketing Spend at Risk

Based on 8-month avg. before firms act on underperforming vendors

Missed Cases / Mo

Capacity vs. current signed case volume

Projected Monthly Revenue Gap

The estimated case value your firm is not capturing each month based on the difference between your current signed case volume and your maximum capacity.

Projected Annual Revenue Gap

Your monthly revenue gap multiplied by 12. This is the projected annual cost of running below capacity. It does not account for settlement timing or case outcomes.

Marketing Cost Per Case

N/A

Intake Cost Per Case

N/A

Projected Revenue at Capacity

Projected ROAS

N/A

Marketing Investment Ratio

N/A

Lead Quality Ratio

N/A

Revenue figures are projections based on average case value and signed case volume. They do not represent collected revenue. PI firm settlements vary in timing and amount. Estimates are directional and based on the numbers provided. Benchmarks may vary by market — higher cost per case and lower ROAS may be appropriate in markets with larger average settlements. This is marketing guidance, not legal advice.

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What Is Your Marketing Gap Costing You?

Monthly Marketing Spend

Intake & Operations

Case Performance

Lead Performance (optional)

Conversion Rate Targets

Your Estimate

Conversion Rate Targets

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